If you own an e-commerce site, chances are you’re already doing everything in your power to make it as successful as possible. This could include connecting with influencers, improving conversion rates, and more. But you’re likely overlooking one of the most important steps to making your e-commerce site profitable: getting it properly optimized for search engines like Google and Bing. If you want to see your products appear higher in search results and drive more sales, check out why you need an SEO audit for your e-commerce site.
What is SEO?
Search Engine Optimization is the practice of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the site. It’s important for e-commerce sites because it makes it easier for customers to find and buy their products. The audit should cover all aspects of your business from marketing strategy and optimization techniques to content management.
An SEO audit is a comprehensive analysis of your e-commerce website with the goal of uncovering any issues that may be holding back your organic search performance. During an audit, you take a close look at your site’s architecture, on-page elements, link profile, and more. It also compares your site to your competitors to see where you stand and identify any areas where you could be outperforming them.
There are three main types of audits: manual, automatical, and manual-automatical.
- A manual audit is conducted by a human being who goes through your website and looks for things that could be improved. It is much more detailed and provides you with the necessary instructions, but takes more time at the same time.
- An automatical audit is conducted by a computer program that looks for things that could be improved. It is much faster, but does not interpret the obtained results.
Why do you need an SEO audit for your online business?
If you want to ensure that your e-commerce site is visible to potential customers, then you need to make sure it is properly optimized for search engines. An e-commerce audit SEO can help you identify any areas of improvement so that you can make the necessary changes to increase your visibility and draw in more traffic.
A top ranked site will typically have higher conversion rates than a lower ranked one because users are more likely to find what they are looking for. Moreover, having a high ranking also increases customer trust which makes them more likely to convert into a sale or sign up for your email list or newsletter. As an added bonus, Google rewards sites with good SEO by placing them at the top of search results which helps boost organic rankings.
How do you get started with your first audits?
Before you start your audit, you need to understand what it is and what it entails. An audit is a comprehensive review of your website with the goal of improving its search engine optimization. It should be conducted periodically to ensure that your site stays up-to-date with industry standards. To make sure your site is performing at its best, we recommend conducting these audits every three months or after any major changes have been made to the site.
Work with the SEO agency!
An agency can help you take a comprehensive approach to improving your ecommerce site’s search engine optimization. They will help you understand how your site is currently performing, what areas need improvement, and develop a plan to increase your visibility and organic traffic. Working with an SEO agency, for example Edinburgh SEO expert, you keep up with the ever-changing landscape of optimization best practices and ensure that your site is always following the latest guidelines.
Search engine optimization is vital for any e-commerce site. An SEO audit can help you identify areas of improvement to make your site more visible to potential customers. A good audit will also provide actionable steps that you can take to improve your site’s ranking. If you’re not sure where to start, consider hiring an experienced consultant to help you get the most out of your audit.